g-ad solution enable anyone to see worldwide advertisement on a map
You can see the different types but same company’s virtual AD in vector and satellite map.
(using open API of Yahoo)
* The use of the brands is for example purposes only.
posted by g-ad solution
If you click ” I love New york” above the Statue of Liberty, you can see the moving picture.
We will show you diverse AD using web map!
Thank you for your attention!
Global AD Samsung
*The use of the brands is for example purposes only.
=>The first screen shows a local advertisement of Samsung in form of virtual billboard which changes to a global one when you push the global button on the top left. Virtual billboard advertisements have several benefits. As the advertisement is brought into areal context, the user will much likely remember it much longer. That also implies that advertisements on web maps can do more than just advertising. This new way of advertising also leaves a new kind of user experience
Everything started with the question ‘Won’t the advertising effects be greatest if you put a billboard advertisement on locations or landmarks that users search most often?’ The next question was ‘How big will be the advertising effect of global companies like Samsung, Coca Cola or Nokia when they advertise on the Eiffel Tower in Paris, Opera House in Sidney and other famous places on landmarks around the world?’
This new way of advertising allows global and local advertisement at the same time.
In order to make a first step into the global advertising arena, g-ad solution plans to become internationally active with image advertisement solution that are created with the help of aerial and satellite imagery at the beginning of March 2009.
source : g-ad solution
The web map is driven by the law of the nature (location change through sun, moon, star, day and night, four seasons) and originates from the need in life and science. At this point, the companies turn the hidden values of maps that are revealed in bits and pieces through the web technology into earnings models. Those kinds of earnings models will prove that the web map service is the platform of the future. This is because the map service can add a lot of value to empty spaces. When you look up Napoleon’s Battle of Waterloo in Google or Naver you will receive the answer in plain text only making it hard to quickly catch the gist. But if you bring those text contents into context with the locations and spaces the value of the information is much richer as you combine abstract and materialized information. That is a big aspect for the major search companies as they proceed to use the map as a new platform.
The simple map converged with the web, GIS and GPS makes creates a platform for advertisement, culture and history. How are advertisement, culture and history going to be presented in future web maps?
SK introduced a new product that combines the map search advertisement seen on the front with mobile map and mashup. Currently, they are launching the product and therefore, we can’t provide any more details about it. However, the product seems to connect Messenger and maps that are familiar to us with mobile search and Cyworld map. The final idea is to link the map with Cyworld(like myspace in US) and thereby generate earnings.
Nate(one of messeger’s name)is working on a similar service called “ByeolByeol” map which is basically a location-based service. Same with, KTF and LG Telecom, companies that trying to develop different kinds of map services.
A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
source : g-ad solution
Fourth, in map ad
The solution that g-ad solution developed uses satellite and aerial picture to bring the effect of conventional billboard advertisements to the internet. This new way of advertisement helps the consumer to remember the advertisement longer.
*The use of the brands is for example purposes only.
source : g-ad solution
Third Mash up
Mashup, a web application that combines data and/or functionality from more than one source
Google Maps did not disclose their sources in the beginning. However, a developer in the US hacked into Google Maps and used it to create the housing map that provides real estate related information on the map (www.housingmaps.com).
People paid a lot of attention to the new kinds of information and services that this service provided. Google noticed that and turned it into a new business model. Google Maps disclosed their sources, provided new contents and opened the door for Mashup. By doing that, Google was able to dramatically increase their market share within a short period of time. More and more new contents using mashup are showing up. That is when “Where 2.0” started.
Mashup became so popular because it helps the users to easily find the information they are looking for. Regarding the map service, it is expected that mashup will provide not only information about the location itself but also more detailed information about the whole area. Hence, the expectations in this field are very high.
Domestic portals started to follow this trend and take more and more advantage of the public map business. In average 10 different mashups that use open API come up every day worldwide.
source : g-ad solution
Second Map in mobile
The mobile device manufacturers and mobile mapping businesses sharing earnings by installing maps on the mobile device is one of the earnings model.
Nokia, for instance, put itself in the place of a PC user and contemplated what kinds of applications would be needed on the mobile device in the future. That’s when they came up with the idea mobile map services.
On the left side, iPod touch is displayed. When Yahoo launched the exclusive map service for iPod touch on October 20th, a lot of people were already prepared for this. The right side shows Nokia’s most recent phone with the very new 3D map.
Mobile maps, called PNS (Personal Navigation System) are receiving more attention through as they are substituted for car navigation systems. Additionally, they provide more information than the user can get through car navigation systems such as information about public transportation and real-time traffic information.
A study that was published in July 2008 shows that during the last year the utilization ratio of mobile map service increased to 82% in the US and 49% in Europe. Of all mobile device users, only 7.5% used the mobile map service in the US, 3.4% in Europe. According to the numbers, the market may still be pretty insignificant. But taking the rapid growth of the last year into account, the speed is fear dreadful.
Google Maps, S/W development such as Navtec, terminal technology of the iPhone in the US and N70 in Europe had a huge impact on the rapid growth in the last years.
Also in Korea, all interest of mobile communication companies and major portals is towards mobile map service. Mobile communication companies want to extend the map service of their own company. The four big portals are developing mobile mapping applications with satellite, hybrid, and vector imageries. But it will still take some time until approaches will be made to place local advertisements on mobile maps.
source : g-ad solution
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Apr | ||||||
| 1 | ||||||
| 2 | 3 | 4 | 5 | 6 | 7 | 8 |
| 9 | 10 | 11 | 12 | 13 | 14 | 15 |
| 16 | 17 | 18 | 19 | 20 | 21 | 22 |
| 23 | 24 | 25 | 26 | 27 | 28 | 29 |
| 30 | 31 | |||||
