13.Will the mash-up be a key of web map in future ?

The thought is that mashup is the key to future web maps and web technology (GIS, GPS) the tool that creates the key. Only with the help of the technology and science can we show details of location in today’s maps since 2000. Now, with the help of mashup we can even provide much more details about location and areas.

 

In the future, there will be unlimited opportunities in web map with the help of mashup. Furthermore, the web map will enable to presented information in new dimensions as emotion, fun and story will be involved more.

 

Almost 1900 years were needed to come up with maps that show details about location since the Ptolemaeus came up with the Ptolemaic system in the first century. Back then, Columbus used that map to discover the American continent. With the emergence of the web, the GIS, GPS technology, and the dispatching earth pictures of 1 m grade from IKONOS satellite, it is possible to provide information about location on the map that is much more accurate now.

 

It is amazing how the map became so important in our daily life in such a short time. Location-based service, mashup, telematics, and so on all these services weren’t possible without the map.

 

Internet experts predict the web map to be a big converged platform providing accurate information about locations and spaces. However, there are no concrete blueprints for the future yet.

 

DEC used to posses the best running search engine called AltaVista. However, the company did not watch the search market with all its potentials closely enough and became forgotten by the internet users. Columbus surprised the world by using the inaccurate Ptolemaic system when he discovered the American continent while he wanted to go to India. As these two examples show very well, the future can always be approached in many different ways.

 

That’s why in history some people are remembered as winners and some disappear without leaving any impressions. Don’t you also think that the business that can best evolve the user’s emotions, stimulate their sensitivity and bring fun to web maps be the leader in the future?

source : g-ad solution

12. Web map is the future platform?

The web map is driven by the law of the nature (location change through sun, moon, star, day and night, four seasons) and originates from the need in life and science. At this point, the companies turn the hidden values of maps that are revealed in bits and pieces through the web technology into earnings models. Those kinds of earnings models will prove that the web map service is the platform of the future. This is because the map service can add a lot of value to empty spaces. When you look up Napoleon’s Battle of Waterloo in Google or Naver you will receive the answer in plain text only making it hard to quickly catch the gist. But if you bring those text contents into context with the locations and spaces the value of the information is much richer as you combine abstract and materialized information. That is a big aspect for the major search companies as they proceed to use the map as a new platform.

 

The simple map converged with the web, GIS and GPS makes creates a platform for advertisement, culture and history. How are advertisement, culture and history going to be presented in future web maps?

source : g-ad solution

11.The start of the web map service in Korea and its earnings model, Part V(convergence)

Fifth, convergence of map, mobile and SNS

SK introduced a new product that combines the map search advertisement seen on the front with mobile map and mashup. Currently, they are launching the product and therefore, we can’t provide any more details about it. However, the product seems to connect Messenger and maps that are familiar to us with mobile search and Cyworld map. The final idea is to link the map with Cyworld(like myspace in US) and thereby generate earnings.

Nate(one of messeger’s name)is working on a similar service called “ByeolByeol” map which is basically a location-based service. Same with, KTF and LG Telecom, companies that trying to develop different kinds of map services.

 

A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.

source : g-ad solution

10.The start of the web map service in Korea and its earnings model, Part IV(in map ad)

Fourth, in map ad

The solution that g-ad solution developed uses satellite and aerial picture to bring the effect of conventional billboard advertisements to the internet. This new way of advertisement helps the consumer to remember the advertisement longer.

*The use of the brands is for example purposes only.

source : g-ad solution

9. The start of the web map service in Korea and its earnings model, Part III(Mash up)

Third Mash up

 Mashup, a web application that combines data and/or functionality from more than one source  

Google Maps did not disclose their sources in the beginning. However, a developer in the US hacked into Google Maps and used it to create the housing map that provides real estate related information on the map (www.housingmaps.com).

 

People paid a lot of attention to the new kinds of information and services that this service provided. Google noticed that and turned it into a new business model. Google Maps disclosed their sources, provided new contents and opened the door for Mashup. By doing that, Google was able to dramatically increase their market share within a short period of time. More and more new contents using mashup are showing up. That is when “Where 2.0” started.

 

Mashup became so popular because it helps the users to easily find the information they are looking for. Regarding the map service, it is expected that mashup will provide not only information about the location itself but also more detailed information about the whole area. Hence, the expectations in this field are very high.

 

Domestic portals started to follow this trend and take more and more advantage of the public map business. In average 10 different mashups that use open API come up every day worldwide.

 source : g-ad solution

8.The start of the web map service in Korea and its earnings model, Part II(mobile)

Second Map in mobile

The mobile device manufacturers and mobile mapping businesses sharing earnings by installing maps on the mobile device is one of the earnings model.

 

Nokia, for instance, put itself in the place of a PC user and contemplated what kinds of applications would be needed on the mobile device in the future. That’s when they came up with the idea mobile map services.

On the left side, iPod touch is displayed. When Yahoo launched the exclusive map service for iPod touch on October 20^th, a lot of people were already prepared for this. The right side shows Nokia’s most recent phone with the very new 3D map.

 

Mobile maps, called PNS (Personal Navigation System) are receiving more attention through as they are substituted for car navigation systems. Additionally, they provide more information than the user can get through car navigation systems such as information about public transportation and real-time traffic information.

 

A study that was published in July 2008 shows that during the last year the utilization ratio of mobile map service increased to 82% in the US and 49% in Europe. Of all mobile device users, only 7.5% used the mobile map service in the US, 3.4% in Europe. According to the numbers, the market may still be pretty insignificant. But taking the rapid growth of the last year into account, the speed is fear dreadful.

 

Google Maps, S/W development such as Navtec, terminal technology of the iPhone in the US and N70 in Europe had a huge impact on the rapid growth in the last years.

 

Also in Korea, all interest of mobile communication companies and major portals is towards mobile map service. Mobile communication companies want to extend the map service of their own company. The four big portals are developing mobile mapping applications with satellite, hybrid, and vector imageries. But it will still take some time until approaches will be made to place local advertisements on mobile maps.

source : g-ad solution

7.The start of the web map service in Korea and its earnings model, Part I

The web map service in Korea started in 1998 when Yahoo introduced the portal service. Slow progresses followed the years after. The market only became dynamic when Google launched Google Earth in 2005. Only then, companies realized the potentials in this area and started to heavily invest.

 

The earnings model of portal service is to lead the user’s interest with different kinds of contents with the help of effective search engines and online advertisement.

Web map, as an additional content of the portal service in the past intended to increase the number of visitors and to extend the time of the visitors on the sites. But what kinds of earnings can be created the advanced web mapping…

 

First, search advertisement with related text on the map

As mentioned in the “Purpose statement of Google’s satellite imagery service”, the development, growth and earnings power of the technology for local search services is going to increase a lot. Even in the current weak economic situation the research agency, Borell Associates forecasts the US market to increase by 25% in 2008/2009.

 

Local search is a web searching service for web sites relevant information to a given place including telephone numbers.

 

Yahoo stated end of 2004 that local search on web as well as on mobile phones will create a new source of earnings. The service that was provided for mobile phones, was still of low quality and caused issues to mobile users. Therefore, a lot of users were turned away. Moreover, the industry was slowed down by new laws and quota in 2005.

 

However, with the development of smart phones by Nokia and Google, the situation changed totally. In other words, the local search service for web as well as mobile devices doesn’t cause no more issues and is meanwhile a basic map service.

 

Naver with currently 70% market share in the Korean search market generates earnings by linking the local search with map of small to mid-sized shops. Compared to other portals, the expenses are rather high.

continue….

Second, Map in mobile
Third, Mash up
Forth, In map AD
Fifth, Convergence of map, mobile, SNS

source : g-ad solution

6.What is the hidden value of the web map service?

 

The interest in the web map service seems to have increased since the second half of 2008. Daum caused quite a sensation when they announced that they are going to compete against Google in the area of aerial photography service but could not launch any product yet. Naver, on the other hand, stroke Daum a blow with the satellite image service.

 

Yahoo and Paran are also working hard as their recent services, Yahoo’s satellite images and Paran’s open map demonstrate. What gave this market such a sudden buzz? GIS and GPS seem to be the answer. These systems enabled the growth of the internet and mobile devices.

 

GIS – A geographic information system (GIS), or geographical information system, captures, stores, analyzes, manages, and presents data that is linked to location.

 

 The web map service in Korea as well as anywhere else in the world was very limited and generated only very little demand .

This was mainly because of the high costs for maintenance and military intelligence with only little benefit. However, the current technology is highly advanced and bears unlimited market potentials. Factors like everyday’s needs for directions, traffic reports, and information about the areas are the reason why major companies see all the high growth potentials in this market. Even 10 years ago, nobody was able to imagine how big the impact of the web and mobile technology would be to our life.

 

The real value of the combined technology of web + mobile + GIS + GPS to our daily life will be outlined more in the following.

 

First, Google Earth, Google’s virtual map program

A virtual globe, map and geographic information program obtaining the images from satellite imagery and aerial photography was first created by Keyhole, Inc, which was acquired by Google in 2004. That was when Google started its business in the web map service market.

 

Even considering the worst economic crisis in the US, the growth is forecasted to be at 25% in 2009.

 

Second, the map for mobile phones

When Nokia the biggest mobile phone manufacturer acquired Navteq, the number one digital-map supplier with 70% market share, for US$ 810M, the public paid attention to the map service a second time. With this expansion, Nokia built on further to the mapping platform for mobile devices.

 

Google’s response to this was a five-year agreement with Tele Atlas, the second biggest provider of data used in mobile and internet map applications.

 

Google tried to capture the mobile phone market by installing Google Maps as a standard application on the Google phone. However, Nokia was able to defend well and keep their position with persistent in the map database segment.

 

Google’s Android, Nokia’s Symbian and Microsoft’s Windows Mobile are expected to fiercely compete also in the current smart phone OS market.

 

Mobile OS: Google <-> Nokia <-> MS

 

Third, the start of mashups

Companies pay a lot of attention to how to present information and what kinds of service to provide on web maps. That’s why Google Maps’s market share increased dramatically within a short period of time and why a new attempt of mashup appears in the market.

 

Mashup is important because it enables the users to easily find the searched information. The fact that you cannot only show geographical information on the map but also important details such as topography increases the expectations in this area a lot.

 

Mashup -> Open API -> Where 2.0

 

The three aspects, Google Earth, Mobile phones, and Mashup show that the map service will be an important factor in our daily life. Furthermore, the market has a lot of growth potential as companies are investing more and more in R&D to come up with new ideas.

 

5.2009 – the first year for map search

Could 2009 be a milestone for the map search industry? Search engine companies are paying a lot of attention to this industry. 

Daum, Paran, Google and Yahoo, the main search engine companies are all well prepared to jump into the competition in 2009 with their high resolution aerial photography technology.

Paran MAP

Naver MAP

Daum MAP

Google MAP

Yahoo MAP

Yahoo(www.yahoo.co.kr) started their web maps service in Korea in July 2004 and set high standard by providing high resolution satellite images. Since the launch, Yahoo introduced several other services

Daum Communications(www.daum.net) is thrilled most about this new trend. They declared last month that they will outcompete Naver who is number one in web map service in Korea. Daum’s first step into the web map market was through the acquaintance of ”Congnamul” in 2004. Daum was the first company to provide high resolution digital aerial photography going down to 50 cm of Korea with their product “Sky View”. The plan for their other product, called “Street View” is to accelerate the upload of road pictures in all their details with the help of digital panorama.

Paran(www.paran.com) the pioneer who is providing the web map service with the help of aerial photography since last November is receiving a lot of good feedback.

Naver(www.naver.com) started to invest in web map in 2006 and launched their first service in June 2008. Their strengths are fast updates and detailed information about the searched area.

4.Advertisements that adjust according to your view on the map

 

In model developed by g-ad solution, the advertisement gets adjusted in accordance to movements of the mouse and the zoom.

 

Imagine Coca Cola uses this solution to place an advertisement. When the internet user zooms in on the map the coke bottle increases simultaneously – filling the screen with refreshingly looking coke. On the other hand side, when the internet user zooms out, the coke bottle shrinks as well. Furthermore, the image of the coke bottle changes depending on the angle you look at it. As this is a 3D image, the view is different depending on if you look from the North, South, West or East.

 

Press the F5, AD change

 The advantage of this model is that the illustration of the advertisement changes according to the zoom and the angle of your view, as it does in real life.  g-ad solution plans to create the same advertisement effects for other products such as notebook, MP3 player, and mobile phones.“This new solution has some elements of gaming in it which makes the web map service even more pleasant for the user.” says Kim Sang Bum. “Moreover, it can easily be implemented into any domestic internet map service. 

source : g-ad solution