The web map is driven by the law of the nature (location change through sun, moon, star, day and night, four seasons) and originates from the need in life and science. At this point, the companies turn the hidden values of maps that are revealed in bits and pieces through the web technology into earnings models. Those kinds of earnings models will prove that the web map service is the platform of the future. This is because the map service can add a lot of value to empty spaces. When you look up Napoleon’s Battle of Waterloo in Google or Naver you will receive the answer in plain text only making it hard to quickly catch the gist. But if you bring those text contents into context with the locations and spaces the value of the information is much richer as you combine abstract and materialized information. That is a big aspect for the major search companies as they proceed to use the map as a new platform.
The simple map converged with the web, GIS and GPS makes creates a platform for advertisement, culture and history. How are advertisement, culture and history going to be presented in future web maps?
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